The first important step to marketing your business is creating your brand and identity. Your brand identity tells people who you are and how your customers relate to you. Let’s take a look at the meaning of brand.
What is a Brand? What is Brand identity?
In the world of content marketing, a brand is simply a name given to a product or service. A brand identity is simply defined as the outward formulation of a brand,
including its name, hallmark, communication, and visual appearance. Brand identity is simply a way to differentiate your business from others, or your competitors. Also, brand identity is an ideal way to connect and communicate with the world.
Content of Brand Identity. What does a Brand Identity include?
Brand identity is more than a mere logo and color palette. Several components make up a brand identity. Aside from logo and color palette, what are the other components?
For you to reach more audience, you have to design a strong identity for your business.
Must See: Key Elements of Brand Identity Design
Depending on the content you want to create and your brand, designing your brand identity may be complex. However, the basic components of brand identity include:
- Web design
- Motion and video
- Data visualization
- Interactive elements
- Design system
Before creating your brand and identity always have it mind that your brand identity should express itself across mediums, therefore it should be comprehensive enough.